Mallard Medical

Mallard Medical has hand-built veterinary anaesthesia machines in California since 1985, and they are one of the leading makers in the field, trusted by top veterinary schools, practices and zoos across dozens of countries. The problem was that none of that showed. The brand looked decades behind the product, so we rebuilt it from the ground up: a confident new identity, custom 3D work and original photography that put the machines back at the centre of the story. They finally look as good as they are.